Your Google Ads plan — what we found, and what we’re launching.

i. What we found

The people who need you are searching — you’re just not in the paid spot yet.

We looked at 18 months of your website and search data. The picture is clear: you’re already strong where it counts, with one wide-open gap.

Where your website visitors came from, last ~18 months.

What’s already working: your Google Maps listing shows up at the top for local staging searches, your organic pages pull steady traffic, and you’re even being found in AI search. The pages that hold attention best are your Pay-at-Close, Design Consultations, and Agent Partnership pages.

The gap: when a ready-to-sell owner actively types “home staging Atlanta,” a paid ad sits at the very top of the page — and you’re not in it. That single slice above is every paid visit you got in 18 months. That’s not a failure; it’s an untapped channel we’re about to switch on.

One note for full honesty: to pull your exact past ad spend and numbers, we need your Google Ads account linked to us — a quick step listed at the end. Everything above comes from your own website data.

ii. What we’re keeping — and adding

Build on what already works. Fix the gap.

We’re not reinventing anything that’s working. We point paid traffic at your proven pages and lean on your real credentials — then add the parts you’re missing.

iii. How it works, in one minute

From a search to a booked job.

• 1Show up on the searches that matter.Only people actively looking for staging near you — not browsers or job-seekers.
• 2Land them on a page built to book.Never a generic homepage — a page matched to what they searched for.
• 3Let them call or fill a form.One tap to call your line, or a 20-second form — their choice.
• 4Spend small, watch closely, prove it.A tight budget you control, tuned weekly so no dollar is wasted.

iv. Who we’ll put you in front of

Six kinds of ready-to-move sellers.

Each group gets its own wording and its own landing page, so the message always matches the search.

v. The neighborhoods we’ll prioritize

We spend more where the homes are biggest.

Your ads cover all of Metro Atlanta, but we put extra weight behind the submarkets with the highest listing prices and the most agent activity — so your budget works hardest where the projects are largest. The gold ones get the biggest push, and every one already has its own page on your site.

vi. Where the clicks go

Most of your pages are already built.

Ad clicks never land on your homepage — they go to the page that matches the search. The good news from our review: nearly all of these are already live on your site.

vii. What your ads will say

A few draft examples.

Drafts to show direction and tone. Every headline and claim gets your final sign-off — and we confirm every number against your records — before anything runs.

x. How we protect every dollar

Nothing runs on autopilot.

• ✓We block the wrong searches from day one. Job-seekers, students, DIY tips, “virtual staging,” furniture shoppers — filtered out before they cost you a click.
• ✓A hard safety cap. If a lead ever costs more than three times our target for two days straight, the campaign pauses automatically and we fix it.
• ✓A two-week learning window. When ads first go live, we watch and let things settle — no knee-jerk changes.
• ✓Weekly tuning after that. We add the searches that convert, cut the ones that don’t, and send you a simple monthly report.

xii. After you go live

From green light to leads.

• →We build and launch. Campaigns, ad copy, the one new page, and call + form tracking — fast, since most pieces are ready.
• →Two weeks of learning. Ads go live and settle in while we watch the numbers.
• →Weekly tuning, monthly results. We sharpen the winners and show you the calls and forms the ads produced.